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		<loc>https://allycraig.carrd.co</loc>
		<lastmod>2026-04-22</lastmod>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery04/f70dd34e.jpg</image:loc>
			<image:title>ItsFunneh &amp; KREW kick off their 6-month Airheads partnership</image:title>
		</image:image>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery04/37619ad0.jpg</image:loc>
			<image:title>NFL: Race to the End Zone Eagles Episode featuring Joe Bartolozzi and LeSean McCoy</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery04/78240b5a.jpg</image:loc>
			<image:title>Ben Affleck joins Tarik and the Sentinels to promote &quot;The Accountant 2&quot;</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery04/9c8e4482.jpg</image:loc>
			<image:title>Vindooly and Team PWR complete &quot;Fix in Six&quot; Challenges for Continental&#039;s Cup-A-Pasta</image:title>
		</image:image>
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			<image:loc>https://allycraig.carrd.co/assets/images/image07.jpg</image:loc>
			<image:title>Atomic Owl, debut indie title from Monster Theater, is crowned the winner of &quot;Best Platformer&quot; at the OTK Winter Games Expo 2024. Ally identified this PR opportunity and secured placement for Atomic Owl.</image:title>
		</image:image>
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			<image:loc>https://allycraig.carrd.co/assets/images/image03.jpg</image:loc>
			<image:title>Quote on LinkedIn from Eldar Basic, Studio Director of Monster Theater: &quot;Ally is, and I don&#039;t say this lightly, one of the greatest marketing managers I&#039;ve seen in the field.&quot;</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery05/e94cc2f3.jpg</image:loc>
			<image:title>Jesser (YouTube, 33 Million Subscribers) teams up with Philadelphia Eagles legend Saquon Barkley for a special Madden gaming livestream in the Lowe&#039;s &quot;Earn Your Sunday&quot; gaming trailer. This brought together one of the top sports game YouTubers and NFL pros</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery05/10199790.jpg</image:loc>
			<image:title>A promotional graphic for the Gen.G x King&#039;s Hawaiian Slider Sunday Cook-Off. This collab involved filming onsite at a grocery store and live streaming from a kitchen studio. Ally led scheduling, campaign briefs/run of show, and analytics collection.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery01/5af1a6d7.jpg</image:loc>
			<image:title>Popular Australian creator Berticuss reps the pineapple flavor Fanta in this Xbox x Fanta livestream and social campaign via Livewire. 6 creators repped different flavors and gave away product to their communities.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery01/461136f3.jpg</image:loc>
			<image:title>Ally concepted, pitched, and led the Crocs Crown Chasers tournament featuring T-Pain and his Nappy Boy Gaming team. The 2-week Fortnite tournament allowed participants to earn from a $5000 cash prize pool and Crocs swag bags.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery01/bb9d66fc.jpg</image:loc>
			<image:title>Fortnite pro and Twitch Partner SwearinTV encourages his Instagram followers to join Repeat.GG and participate in their tournaments for a chance to win cash prizes. (Livewire campaign)</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery03/8fdcfd80.jpg</image:loc>
			<image:title>McDonald&#039;s of SoCal wanted to work with micro creators who were local to the region and had diverse communities. Through research, Ally identified Knimbley as ideal talent. McDonald&#039;s was so pleased with the results, they requested her for 2 more campaigns</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery03/a59f7ddb.jpg</image:loc>
			<image:title>Epic Games wanted to support Fortnite OG S2&#039;s launch with co-streams. Ally&#039;s strategy included research to determine ideal Duos talent while maintaining strict CPMs and target audience demos. AngryGinge and Danny Aarons were one duo she pitched &amp; secured</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery03/0b0421e5.jpg</image:loc>
			<image:title>Ally concepted, pitched, and led a Gingerbread House mini-event for client Make-A-Wish America&#039;s Create Joy fundraising period (December 2023). Above is US National gymnast Elena Shinohara (5M+ on TikTok) who participated in this charity event.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery06/fec109b7.jpg</image:loc>
			<image:title>Crocs built a UGC game in Roblox and needed an effective strategy to drive engagement and playtime. Ally&#039;s strategy involved YouTube preroll integrations and livestreams with 12 different influencers in the Roblox and Minecraft niches.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery06/a5a91ce9.jpg</image:loc>
			<image:title>Ally led Gen.G&#039;s marketing support for the early access launch of Nimble Neuron&#039;s Eternal Return MOBA game. The creative strategy included a 6 month multi-phase rollout with monthly community game nights, cosplays, and charity streams.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery06/c17e0277.png</image:loc>
			<image:title>Monster Theator needed a launch strategy for their debut indie platformer &quot;Atomic Owl&quot; and their studio as a whole. Part of Ally&#039;s GTM plan included the development and implementation of a Monster Theater Creator program to drive brand/game awareness.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery02/f3a9118e.jpg</image:loc>
			<image:title>Part of Ally&#039;s GTM strategy for Atomic Owl&#039;s demo launch included daily countdown posts on Instagram, X (Twitter), and Threads. She created graphics in Canva composed of various character art, level backgrounds, and studio logos.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/gallery02/62df3f35.jpg</image:loc>
			<image:title>Example of a talent baseball card to include as indicative talent for an RFP involving influencer talent as part of the marketing campaign strategy. This particular slide was not used in a real campaign but is representative of one of Ally&#039;s styles.</image:title>
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			<image:loc>https://allycraig.carrd.co/assets/images/image02.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://allycraig.carrd.co/assets/images/image04.jpg</image:loc>
			<image:title>Atomic Owl, debut indie title from Monster Theater, is crowned the winner of &quot;Best Platformer&quot; at the OTK Winter Games Expo 2024. Ally identified this PR opportunity and secured placement for Atomic Owl.</image:title>
		</image:image>
		<image:image>
			<image:loc>https://allycraig.carrd.co/assets/images/image01.jpg</image:loc>
			<image:title>Atomic Owl, debut indie title from Monster Theater, is crowned the winner of &quot;Best Platformer&quot; at the OTK Winter Games Expo 2024. Ally identified this PR opportunity and secured placement for Atomic Owl.</image:title>
		</image:image>
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